One News audience growth continues

ONE News at 6pm has recorded its sixth consecutive month of year-on-year growth. This April, ONE News increased its audience by 10,400 viewers in the target 25-54 demographic compared with April 2007.

ONE News also grew its younger viewership in this period, adding 20,900 viewers in the 18-49 demographic, and 10,600 viewers in the 18-24 demographic, compared with April 2007.

The average audience for ONE News at 6pm in April 2008 was 611,700 viewers (5+ demographic), 53% larger than the 400,200 viewers that watched TV3′s 6pm bulletin in the same period.

ONE News bulletins are watched by one in three New Zealanders, with an average of 1,246,000 individual viewers tuning in to one or more editions of ONE News every day. TV3′s news bulletins are watched by 932,800 individual viewers each day.

Close Up continued to be the 7pm current affairs programme of choice for New Zealanders in April. Close Up was watched by an average audience of 494,300 during April 2008 (5+ demographic), compared with Campbell Live’s audience of 231,800. In April, Close Up had an average 25-54 audience of 158,100 viewers (43,400 more than Campbell Live) and an average 18-49 audience of 130,800 viewers (10,200 more than those watching TV3).

*All ratings data sourced from AGB Nielsen

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