TVNZ announced today that AimProximity will take over from Saatchi & Saatchi as the lead advertising agency on its business. Jason Paris, Head of Marketing & Head of Digital Media at TVNZ, says the move is part of the organisation’s progression to become New Zealand’s leading television and digital media company.
“We have worked with both Saatchi & Saatchi and AimProximity for a number of years, but it makes sense for our digital partner to now take the lead. Our huge thanks to the Saatchi team; we are in a strong position in no small part due to their contribution to our business.”
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