by admin on August 20, 2009
TVNZ have formed a unique partnership for a new TV Show. TVNZ6 has just achieved a great milestone in forging a three party partnership between Te Papa, Vero and TVNZ 6 to create a new way of presenting some of the nation’s treasures to the people to whom they belong.
Tales from Te Papa is a new TVNZ 6 series of two to five minute programmes leading the viewers on an insider’s tour of significant treasures from the vast collections held by Te Papa and other museums, not normally on display. Each object tells a unique story about culture, history, science and exploration. These national treasures will now be documented in a fashion which will be accessible to generations of New Zealanders to come, on every screen, online, and in schools.
This is a great step forward for our young channel because TVNZ 6 is now partnering with yet another New Zealand institution, Te Papa, building on the special relationship TVNZ and Te Papa already enjoy. Significantly, this is also the first time that TVNZ 6 is seen as a partner with an organisation from the private sector, thanks to the foresight of Vero in offering the project support.
by Bradley Walker on August 27, 2008
Kiwi children will be able to learn more about their local wildlife and wild places during Meet the Locals Conservation Week celebrations at Auckland Zoo on September 7 and Wellington Zoo on September 14.
The events are the brainchild of the Department of Conservation (DOC) and TVNZ 6 Family, and an extension of the partnership they formed with the Meet the Locals television series.
The series, currently screening on TVNZ 6 Family, introduces viewers to New Zealand’s native species – local plants, local animals and the local humans who love to look after them.
The Department of Conservation’s General Manager of Marketing and Communications, Sue Paterson, said Meet the Locals had proved to be a fantastic way of engaging Kiwis in the importance of conservation, and their partnership with TVNZ 6 is helping DOC to reach a wider audience.
“Meet the Locals Conservation Week is another great opportunity to work with TVNZ 6 to extend the Meet the Locals message into the wider community. At the zoo events children and their parents will be able to learn more about their environment and its inhabitants and see species like kiwi and tuatara up close.”
TVNZ General Manager Digital Services, Eric Kearley said partnerships such as the one TVNZ 6 enjoys with DOC were important in ensuring TVNZ’s digital channels delivered local and relevant content.
“Our relationship with DOC has produced some fantastic local content for TVNZ 6 and helped spread the conservation message via television to young New Zealanders in particular. Celebrating Meet the Locals Conservation Week through the events at Auckland and Wellington Zoos is taking our partnership to another level by bringing the TV show to life.”
Mr Kearley said TVNZ 6’s partnership with DOC was possible because the two organisations measured success in terms of public value.
“We’re hoping to develop more relationships with other like-minded organisations that share the same public value ethos,” he said.
For more information on Meet the Locals Conservation Week activity:
visit www.conservationweek.org.nz
